About The Alternation

WKGC 90.7HD-3 is the student-run station at Gulf Coast State College. Students in the Center for Student Media have a chance to become on-air radio talent. WKGC provides hands-on radio broadcasting and leadership experience by enabling undergraduate students to operate all aspects of a radio station. WKGC is running on Wheatstone Audio Over IP systems and is the area’s only state-of-the-art digital station!

WKGC was the dream of two GCCC students, Charlie Wooten, and Ron Johnson. Starting with a 10-watt FM transmitter using parts both begged and borrowed, Wooten and Johnson began WKGC in 1968 with a signal that barely left the campus parking lot. Over the years, the signal grew from its humble 10 watts to a 1,300-watt transmitter (located on the old WJHG tower), and finally to a 100,000-watt signal that reached across 10 counties in Northwest Florida and into Southwest Alabama and Southeast Georgia.

Their dream also spawned a Radio-Television Studies program at GCSC and a building that has housed two radio stations. The presence of a real-world, full-time radio station on campus helped nurture the careers of hundreds of aspiring radio and television broadcasters and journalists. This process was helped immeasurably through the donation of WGNE-AM to GCSC (renamed Alter-Nation AM 1480) which became an academic laboratory for students with access to local airwaves for the first time. The AlterNation Radio can be listened to on our website, or by downloading the TuneIn app and searching WKGCHD3!